Case studies

On a recent design event we were faced with exactly that question, though it came in the middle of the sentence, rather than the beginning. As new information emerged during one of the report outs, it became clear that the exercise we had designed for the next module didn’t address the true need, so we had to think fast to come up with new one that would. To use a tired business cliché, it was clear we were going to have to rebuild the plane while it was in the sky.