Hyper-Growth: A Programme of Strategic Planning, Accelerated Execution and Activation

The Client

Leadership within a global division of a Professional Services consulting firm. Stakeholders included senior executives, solution and market leads, and technology and delivery specialists across the Americas, EMEA and Asia-Pacific.

The Story

Innovation Arts was engaged to design and run an ambitious programme that would set the direction for growth, identify what was needed to deliver it, and build the tools and assets required to support it.

The programme kicked off with 30 senior executives coming together to plan, evaluate and validate market opportunities - including client challenges, potential solutions to address them, market size and sectors that would lend themselves most appropriately to the divisional expertise.

Within this context was an opportunity to create new types of offerings that would leverage proprietary AI that would add quality and speed-to-value for clients.

While defining the strategic imperative to shift toward AI an internal review established that existing capabilities and solutions were unevenly distributed throughout many of the regions globally. 

We created a Solution Building stream which included an accelerator program to standardise local innovations into globally scalable offerings. These interventions defined the technical build requirements, clarified solution frameworks, and established aligned activation plans across internal and external stakeholders.

We launched a deliberately provocative campaign featuring multimedia interventions, leadership podcasts, senior executive interviews, client stories, and filmed leader roundtables to drive engagement and adoption.

To support go-to-market teams, we developed enablement assets such as infographics, explainer videos, and interactive games by Game Science®, equipping salespeople to clearly articulate value propositions to potential buyers.

Finally, for targeted client activation, we created a Hothousing methodology. This creative workshop framework and toolkit enables account teams and prospective clients to collaboratively refine hypotheses, ensuring opportunities are sufficiently rigorous to justify commercial investment.

Deliverables

• Full design, facilitation and output building of Strategy session and Strategy Refresh offsites

• A podcast series covering market dynamics, solution positioning, and practitioner perspectives

• A series of roundtable interviews featuring senior executives, each video episode responding to an essential question

• Bespoke explainer animations translating complex solution propositions for internal and client-facing use

• A collection of short form hype and demo videos for each flagship solution, for both internal and external audiences

• A collection of large format solution Infovisuals detailing each solutions’ elements and processes

• A series of bespoke digital and physical games each usable as a standalone enablement and educational tool for the solutions

• Detailed HotHouse Methodology framework and toolkit for intensive account-level activation from initial framing to client-facing workshop

Impact

Across multiple DesignSessions and a longer consulting engagement, the team secured leadership alignment and buy-in for the new strategy and operating model and established and calibrated direction for the year ahead.

The work raised internal awareness of the division's pivot to AI and advanced technology, and built momentum behind it.

Drawing on global input, the team co-designed a focused, agreed set of market areas and solutions, giving leaders a real sense of ownership over them.

The division now has a consistent visual and narrative language for its proposition, and Innovation Arts has become an ongoing part of how the business operates, continuing into the next phase of work.